A recent report published by Forrester shared that India’s online spend might increase up to $16bn by 2018. This will be an eight-fold increase from 2013. With every sixth person from the entire 1.28 bn, this is a possibility.
Notable facts and figures :
- 16% are online users out of which 14% are online buyers
- Mobile commerce accounted 10%-15% of online retail transactions
- Relative absence of organised retail in Tier 2 and Tier 3 cities give online portals a ripe opportunity to reach out
This is good news for e-commerce portals and those willing to shop online. This additionally, is a good news for coupon code publishers as well. With rise in shopping, every buyer will want to look for discounts and deals which will support their purchase.
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