According to the December 2015 analytics report from SimilarWeb, Flipkart, India’s largest etailer, enjoy a lion’s share in the mobile commerce market holding the share with 47% of the visits among the largest shopping applications in India.
Myntra grabs the second place with more than 16%, immediately followed by Amazon with 15.86% and by Snapdeal at 13.84%.
As per the statement, the Flipkart also enjoys a lead position when it comes to total apps installed on the android smartphones with an install base of 37%. Jointly with Myntra, the stats escalates to 47%, which is more than half of the Snapdeal and Amazon’s install base at 18% each.
According to reports, out of the total number of smartphones in India, android phones comprises of around 85% of the market. Where the e-tail market is dominated by mobile with approximately 70% of the traffic, the share of online desktop comprises of 30% and it is declining further. Reference: https://goo.gl/2ur6Mz
