Twitter Adds New Automated Customer Response Tools to DMs and more : This week in Digital Marketing

By Team Logicserve

  • November 4, 2016,

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at:

  1. Twitter Adds New Automated Customer Response Tools to DMs

With all the focus on direct messaging for business – with Facebook, in particular, looking to improve their customer experience options through the use of messaging

  1. Measure Your Conversions And Track The Ads On Facebook

Do you regularly advertise on Facebook? But are your ads getting you the value? Or do you properly track and measure your return on investment on these ads?

  1. Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.

  1. Instagram Adds Shopping Tags to Boost Product Discovery

Instagram’s looking to up their eCommerce game with the addition of new shoppable tags in photos.

  1. When going HTTPS, don’t forget about local citations!

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

  1. Reinforce Your Online Presence By Adhering To This App Permission Guide

Hacking, phishing, and incidents of identity thefts have become a regular phenomenon not only for PCs but also for Android mobile devices.

  1. Mobile internet use passes desktop for the first time, study finds

More users around the world are accessing the internet from mobile devices than from desktop computers for the first time, according to internet monitoring firm StatCounter.

  1. 5 ways to use personalized video in your next marketing campaign

Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video.

  1. Should you be using LinkedIn Ads?

All too often, I hear two complaints about LinkedIn Ads: it’s too expensive or it doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn.

  1. Apple Search Ads are driving installs with high retention rates

A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results.

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