Weekend Digital Media News Roundup: Is Google Testing New Mobile Search Interface, Amazon’s Digital Day, Can Tweets Be Edited, 2017 Trends & More…

By Logicserve News Desk

  • December 30, 2016,
logicserve digital logicnews @LogicserveDigi

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Google Tests New Mobile Search Results Interface?

Looks like Google is testing yet another Google user interface for the mobile search results. Tejas Thakkar posted a screen shot of the test on Twitter showing search snippets showing the URL (or breadcrumb) at the top, then the title/headline, followed by the snippet/description. (Source: Search Engine Roundtable)

  1. Amazon Launches Digital Day, A New Sales Holiday For Digital Products

Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” (Source: Marketing Land)

  1. Four Essential Content Marketing Tips To Help You Thrive In 2017

Content marketing tactics are constantly evolving. Moreover, every brand is different and calls for different content marketing strategy; thus, it is imperative for digital marketers to determine what works well for their brand and what does not, so as to evolve their own digital marketing strategy. (Source: Logicserve Digital)

  1. Google Launches A New Look For Recipes In The Mobile Search Results

Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the change that shows richer images and content for recipe-related queries. (Source: Search Engine Land)

  1. 2017 Global Consumer Trends Marketers Need to Know

While the U.S. election brought some new attention to the power of rural residents, there is no denying the fact that the globe continues to urbanize. A projected 55% of the planet’s people are forecast to live in cities next year. (Source: Ad Age India)

  1. How To Improve Website Conversion Rates?

The term ‘conversion’ not only implies ‘sales’ but also refers to the specific actions of online visitors on your site such as— purchasing a product, subscribing to your emails, downloading a whitepaper, or filling out a contact form. (Source: Logicserve Digital)

  1. Twitter Introduces Live 360 Video On Twitter And Periscope

At Twitter’s recent #WhatsNext event – in which they outlined the future developments coming for the platform – the company’s VP of Ad Development John McFarland noted that they were working on 360 video. (Source: Social Media Today)

  1. Amazon Begins Testing Product Listing Ads On Adwords

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. (Source: Search Engine Land)

  1. Could Editing Be Coming To Tweets?

You think you’ve crafted the perfect Tweet. You hit the big blue button to set it live — only to realise you’ve made an “unpresidented” typo. Editing is something many of us would like to see on microblogging social network Twitter. (Source: CNET)

  1. Duolingo Goes Social With Language Clubs For Mobile App

Duolingo is getting social. Yes — the language learning app just debuted Language Clubs, which encourage users to share their learning achievements with friends. Adding a bit of competition to the mix, users can also check out weekly leaderboards. (Source: Media Post)

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