Weekend Digital Media Round-Up: Goodbye Twitter: Elon Musk rebrands Twitter logo to X, Instagram Expands its Creator Subscriptions Program to 10 More Regions, The Dark Side of Threads: A Privacy Nightmare & More…

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  • July 29, 2023,

1,Goodbye Twitter: Elon Musk rebrands Twitter logo to X

Following through with his plans to turn Twitter into the Everything app, Musk has officially rebranded the platform to X. [Source: Social Samosa]

2, Instagram Expands its Creator Subscriptions Program to 10 More Regions

Instagram’s looking to lure more creators, with an expansion of its Creator Subscription program, which will now see creators in ten more regions able to offer exclusive content to paying subscribers in the app. [Source: Social Media Today]

3. The Dark Side of Threads: A Privacy Nightmare!

Threads were promising to be the next big thing. However, despite all the enthusiasm and hoopla around this Mark Zuckerberg brainchild, Surfshark, a cybersecurity expert, comes up with a warning story of privacy difficulties and possible data disasters. [Source: Digital Information World]

4. Mark Zuckerberg launches video messages on WhatsApp

Video messages on WhatsApp are a real-time way to respond to chats with whatever users want to say and show in 60 seconds and are available starting July 27. [Source: Social Samosa]

5. Google is updating its Shocking Content policy to exclude gameplay imagery

Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month. [Source: Search Engine Land]

6. Double Verify Expands YouTube Viewability and Fraud Verification to Shorts

Double Verify has expanded its YouTube verification offerings to now cover Shorts clips, which will provide additional validation of Shorts traffic and impact, based on Double Verify’s systems. [Source: Social Media Today]

7. Reddit Launches New ‘Official Labels’ That Symbolize Account Verification

Tech giant Reddit seems to be following in the footsteps of other leading tech giants like X and Meta.The company has been on the search for ways through which it could confirm the verification of its account holders because it’s about time it worked on this front. [Source: Digital Information World]

8. Twitter Tweaks Requirements for Creator Ad Revenue Share Program

As Twitter continues its transition to X, it’s also evolving its creator ad revenue share program, which recently saw a range of creators get some big first payouts from the platform. [Source: Social Media Today]

9. GA4 audiences can now be used with third-party segments in Ad Manager

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager.By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. [Source: Search Engine Land]

10. Meta partners with India AI by GOI to propel the AI ecosystem

To foster collaboration in the field of AI and Emerging Technologies, ‘India AI’ – an IBD under Digital India Corporation and Meta, India have signed an MoU. [Source: Social Samosa]

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