1.Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates. [Source: Search Engine Land]
2. Meta Launches New ‘JioMart’ eCommerce Store for WhatsApp Users in India
Meta is putting its $6 billion stake in Indian internet provider Reliance Jio to work, via a new eCommerce integration for WhatsApp, called ‘JioMart’, which will enable Indian WhatsApp users to browse and shop within the WhatsApp UI. [Social Media Today]
3. Tweet Editing is Here, with Live Testing Now Active in the App
Twitter has today launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting. [Source: Social Media Today]
4. Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. [Source: Search Engine Journal]
5.YouTube Adds Metrics To Main App, + New Way To Manage Livestreams
YouTube creators can now monitor more metrics in the main app and manage livestreams from one convenient location. [Source: Search Engine Journal]
6.Instagram Launches New Tools to Help Refine Content Recommendations
Instagram is leaning onto extra AI-fueled suggestions, which it says have elevated engagement considerably since being built-in into consumer feeds. [Source: Social Media Today]
7. Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal
Snapchat’s New ‘Dual’ Camera will help to create content using their front and back-facing cameras simultaneously. Snap is looking to push the functionality beyond situational selfies, and more towards participatory, creative trends. [Source: Social Media Today]
8. Twitter Launches Live Test of the Option to Pin a Tweet Reply
Tweet reply pinning will enable users to highlight a specific reply to their tweet via the three dots menu on a response. You’ll then be able to keep that reply at the top of the thread, maximizing exposure for that specific interaction. [Source: Social Media Today]
9. Messenger Adds ‘Group Invite Links’ to Streamline Group Chat Connection
Messenger has added a new feature called ’Group Invite Links’, which, as it sounds, gives group admins the capacity to quickly and easily invite people to Messenger group chats. [Source: Social Media Today]
10.Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools
Reddit’s continues to refine its ad targeting and optimization tools, this time via the acquisition of ’audience contextualization company’ Spiketrap. [Source: Social Media Today]
