Weekend Digital Media Round-Up: X Announces New Brand Safety Measures, in Partnership with Integral Ad Science, Gmail adds its translation feature on phones, WhatsApp introduces screen sharing during video calls & More….

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  • August 12, 2023,

1.X Announces New Brand Safety Measures, in Partnership with Integral Ad Science

X will now offer “premium, vetted inventory”, as confirmed by IAS, which will ensure safe ad placement, in alignment with GARM guidelines. The new offering will ensure that ads are not displayed alongside potentially offensive posts in the app. [Source: Social Media Today]

2. Gmail adds its translation feature on phones

Gmail has made communication easier and more accessible with its newly added feature of translating emails in the app itself on iOS and Android phones. [Source: Social Samosa]

3. WhatsApp introduces screen sharing during video calls

WhatsApp introduced screen sharing as its latest feature to enhance the video-calling experience on its platform — taking on traditional video conferencing apps, including Microsoft Meet, Google Meet, Zoom, and Apple’s FaceTime. [Source: TechCrunch]

4. X Users Can Now Participate in Spaces Streams via Desktop PCs

X Spaces users can log in as a speaker on desktop, providing another way to engage in the platform’s audio chats. Users can now send a request to speak via the desktop version of the platform, providing another way to link into the Spaces experience. [Source: Social Media Today]

5. Google Ads launches several new features ahead of holiday season

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. [Source: Search Engine Land]

6. YouTube Will Now Let You Add More Links to Your Channel Profile

YouTube rolled out its expanded link listing display for channels, which will enable creators to add more external links to their channel header. [Source: Social Media Today]

7. Google Unveils Redesigned Version of Its Arts & Culture App for Android Users

Search engine giant Google has rolled out a new and revamped variant of its popular Arts & Culture app. This updated platform is up for grabs for those making use of Android devices. [Source: Digital Information World]

8. LinkedIn Adds New Ways for Job Seekers to Highlight Key Skills and Competencies

LinkedIn’s looking to help job seekers better highlight their professional skills, by incorporating more ways to highlight skills and competencies into various elements of the app. [Source: Social Media Today]

9. Google reduces the visibility of HowTo and FAQ rich results in search

Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. [Source: Search Engine Land]

10. Google Discover getting air quality (AQI) card

In addition to directly surfacing it when searching for air quality, Google is getting ready to show AQI in Discover on Android and iOS. [Source: 9to5 Google]

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