1.X Expands Creator Ad Revenue Share Program to All Eligible Users
X has announced that its creator ad revenue share program is now available to all creators worldwide, which will enable all users that see high engagement in the app to make money from their X posts. [Source: Social Media Today]
2. Meta releases AudioCraft, a generative AI tool that creates music from text prompts
Meta is determined to put more artists out of work, with the latest iteration of its generative AI project for music, called ‘AudioCraft’, now available for experimentation. [Source: Time Of India]
3. Ray Ban Stories, Meta’s First Foray into Digital Wearables, Fails to Catch On With Users
While Meta continues to build for the next phase of digital connection in the metaverse and focus on new AI-based bets for right now, it’s also still establishing its full roadmap for AR and wearables that will augment your worldview with digital elements. [Source: Social Media Today]
4. YouTube Shorts launches six new features to improve content creation
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities. [Source: Search Engine Land]
5. Snapchat Announces Close Friend Story Activation for International Friendship Day
Sunday the 30th of July is International Friendship Day, and Snapchat is rolling out a limited-time special friends Story to highlight your closest interactions in the app. [Social Media Today]
6. Microsoft rolls out code-free conversions for all Smart Campaigns
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. [Source: Search Engine Land]
7. GA4 Updates: New Features To Assist App Marketers
Google has announced several new features for its Google Analytics 4 platform aimed at helping app developers better understand user behavior and optimize their marketing campaigns. [Source: Search Engine Journal]
8. Snapchat is launching a new rewards program for AR Lens creators
Snapchat is introducing a new Lens Creator Rewards program to give AR creators and developers the chance to earn money for top-performing Lenses. [Source: TechCrunch]
9. LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream
LinkedIn is testing a new integration with Microsoft Designer, which would provide advanced image creation and visual editing tools direct in-stream in the app. [Source: Social Media Today]
10. Google Search Generative Experience adds videos to AI-generated answers
Google’s new Search Generative Experience now cannot just show images in the AI-generated answer but also can show playable videos. [Source: Search Engine Land]
