Optimum Nutrition’s partnership with Women IPL not only helped them break a myth but also helped with 15.2% uplift on search

Solutions

eMarket

challenges

Consumers of the Sports Nutrition category are mainly men, with women, either believing that these products are not for women, or how these products help their body recover faster.

The Outcome

15.2% 

The campaign on Jio Cinema yielded significant uplift of in the brand keyword searches