This week we connected with Bhairavi Rangarajan, Senior Manager – Web Media & Digital Marketing, Bajaj Allianz General Insurance Co. Ltd., to get a sneak peak of her normal working day and some learnings from her journey in this digital marketing world.
Here’s a glimpse of her typical working day for you all.
- How does your normal working day look like?
There is no such thing as a ‘normal’ working day in Digital Marketing. Every day has something new in store; a change in the algorithm by Google to account for, a new platform to explore, innovations in content formats or a new creative idea that is to be built on. Having said that, I believe in finding ways to work with different departments in the company to find a way to leverage data, find solutions to business problems and utilise an opportunity. Hence, there is always a brainstorming session/discussion with some channel in the company on ways to achieve this. Digital Marketing at Bajaj Allianz General Insurance encompasses everything digital and is not just limited to marketing and working on integrated campaigns. It goes without saying that addressing queries of the team, working with them on new avenues, fire-fighting, etc. are all a part of the day’s job.
- What are the most helpful tools according to you that help you get the job done efficiently?
Presence of mind coupled with quick decision making. Jokes apart, analytics is the base of ensuring efficiency. By this, I don’t mean just looking at Google Analytics or Adobe Analytics. As a marketer it is essential for you to be agnostic of platforms as long it clears the air (Analysis of campaign) and sets the context and helps us draw the road map for future campaigns.
- How did you get into digital marketing? What do you love about your job?
I started off at the very bottom of this channel where everything was managed in-house. You name it and I have done it – creating the company Facebook page, planning and running campaigns, making the creatives and developing content, designing campaign themes on social and display, writing ad copies for PPC, creating and managing WordPress blogs, managing online reputation for the brand and using Google Analytics to create reports and share insights. I have come a long way and am now heading this vertical for the company. I am glad for this because it has helped me understand ground realities and the online space better, which I think is very important for any digital marketer.
What I love about my job is that, I never get bored. There is so much to do and so much keeps changing, I love the constant challenge it throws up. Right from keeping up to what’s new; to finding creative ways to communicate.
- Tell us about your hobbies. What do you do to unwind from the busy working life?
I usually work out in the gym, listen to music or watch some good series on Netflix! I enjoy reading immensely, though I hardly get time for this now.
- Any advice for people who want to get into this dynamic digital marketing space?
Keep yourself updated. Digital by its very nature is dynamic. You are only as good as your knowledge. Read up; meet people from whom you can learn, have knowledge sharing sessions within your team and with your agency partners. A thumb rule I follow is to at least devote 20 minutes each day to read about the current trends in the Digital Space. It is also necessary to put your audience at the center of everything you do. It has to be about them – everything you plan or conceptualise should be used to address something that would benefit your audience.
