Mumbai: ZenithOptimedia of Publicis Groupe predicts that ad spending will be fuelled by television and print media to a whopping 13%.
The global ad report by ZenithOptimedia of Publicis Groupe, forecasts that the ad spend on television will improve by 15%, while that on print media will be 10% and that on digital space will increase by an incredible 20%.
The overall advertisement spend in the nation is set to grow to newer heights in the coming year with e-commerce majors, mobile industry giants as well as telecom operators leading the way.
While the ad spend growth is comparatively not so marked in three among the four Brazil, Russia, India and China (BRIC) markets that always been considered to be responsible for the ad market’s expansion in the last decade. India being the only country to show a rapid growth on a great scale makes it a hotspot of ad-spend growth.
According to this report, with the ad spends growing at two-digit annual rates, we can expect the market to grow by an incredible 3 billion dollars in the coming three years i.e. between 2015 and 2018.
It is believed that a strong positive consumer and business sentiment because of the new government led by Mr. Narendra Modi is behind this phenomenal growth.
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