Brands need to strategize Social Media plans and adapt to Facebook Timeline Feature quickly

By admin

  • April 20, 2012,

At a recently held Facebook Marketing Conference, New York, Facebook announced that brands will also have Timeline pages which are similar to personal pages. This change will be done by default. This proves to be yet another valuable initiative by Facebook in order to provide enhanced marketing opportunities for brands to promote and boost their sales.

Through Timeline, the look of the Facebook pages of a brand will undergo a total revamp. Beginning with the brand’s landing page will be replaced by its Timeline Cover photo. In all, there will be four logos which could be synonymous with their application and tabs. At the same time, brands will be able to highlight their favorite posts on the top, if they wish to.

With this initiative, social media agencies will have to revaluate their services and offer something related to the Timeline application which is equally engaging and user friendly.  Taking things forward from here, brands will have more space and opportunity to promote themselves by providing company information, trivia, images and even a whole lot of apps and other pointers.  Since it is a “Timeline” feature, it can indeed incorporate the past, present and the future in a creative and engaging manner using images, quizzes and host of other interactive applications.

As suggesting earlier, Facebook’s Timeline is more likely to reach the viewers at an emotional level rather than merely marketing or promoting a product or service. For most viewers who are die hard loyalists of particular brand, they should be provided with the right channel and engaging moves which allow them to connect with the brand in a more meaningful engaging manner.  This is despite the fact, that viewers are known to like a product or service more in order to enjoy sales promotions and offers. At this point hosting small quizzes, regular posting of images, trivia and even brief announcements of upcoming changes in the brand pumps in more life into the brand’s Timeline page.

At the same time, social media agencies managing brand’s Facebook pages will have to revamp the total look and feel of the brand page and promote the products and services in a more relevant manner. This could mean discarding unwanted and non relevant matter and adding photos and videos which relate to the brand in a better way.  Since Timeline incorporates a map feature, providing accurate location details of the brand become even more essential for they lead the way to the brand in a better way.  Once again, it is time to review the performance of the brand’s Facebook page and making sure it is truly engaging and even better than before.

Along with this, Facebook has announced the introduction of the Reach Generator through which brands will be able to create and manage sponsored stories. With ads being included in the newsfeed, once again brands will find it equally engaging to promote themselves in a subtle way rather than a blatant or outright fashion which could turn away prospective customers.

It is time for Social media marketing company to spring into action once again by showing their dynamism as they plan, strategize and implement social media marketing plans. Social media and Timeline have to be integrated in a seamless manner so as to maximize on the online social reputation of the brand while simultaneously moving towards its marketing challenges.

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