Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Glenn Gabe posted his deep analysis of this update calling it more like the Panda algorithm or Phantom update. Check out the key attributes of Google Phantom 5 update here. (Source: SEO Roundtable)
International funds transfer company TransferWise has announced that users will now be able to send money through Facebook Messenger, in the latest move towards significant expansion of payments – and shopping potential – within the app. (Source: Social Media Today)
Over the past few weeks, users have spotted a new ad label on Google search ads. Instead of a solid green background, the new label has a green outline and white background. The new label for search text ads is now rolling out globally. (Source: Search Engine Land)
Twitter is rolling out Custom Profiles that marketers can use to indicate who is sending a specific direct message from a brand’s account. They are basically the equivalent of an email signature for Twitter DMs. (Source: Marketing Land)
In order to strengthen its bond with over four million global advertisers with more trust and accountability, Facebook is finally taking steps to empower advertisers to provide them with more control over what they are buying. (Source: Logicserve Digital)
The company publicly released an artificial intelligence tool, called Perspective, that scans online content and rates how “toxic” it is based on ratings by thousands of people. (Source: Washington Post)
Instagram launches the ability to share a mix of up to 10 photos or videos as a single carousel post that friends can swipe through. (Source: Tech Crunch)
YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. Shorter ads will be the focus which will work well for both users and advertisers. Source: Marketing Land)
Digital marketers across the globe are now moving from conventional marketing approach to a human-centric marketing approach wherein customers are viewed as interactive communicators whose personal views are highly valued so as to develop a strong rapport with the customers. (Source: Logicserve Digital)
WhatsApp is now starting to roll out its own version of Stories with an update to its Status feature. Launching now in the Netherlands and France, the feature will eventually be live in all the countries where the messaging app is available. (Source: Mashable)
Expert Opinion
Q. How important is audience based targeting?
Audience demographic as well as intent/behavior targeting, makes a remarkable difference in campaign ROI on any digital platform. Intent based targeting helps you show the right ad to the right user at the right time. This, in combination with right attribution approach can turn majority of your campaign profitable & successful. At Flipkart Ads, we use several audience signals to right target our audiences and our end to end attribution funnel helps us measure and optimize ROI for each media plan.
– Santosh Kevlani, Head of Business Operations, Flipkart Ads
