News : Facebook tests Ads on third-party mobile apps

By admin

  • January 23, 2014,

Facebook has officially announced that it has began to test Ads on third-party mobile apps. This is a part of a bigger strategy of focusing on mobiles. This will enable Facebook to take necessary steps in ensuring its mobile apps are solid, and to keep in pace with the growing possibilities in the world of mobile marketing. It is already using Facebook Exchange as a platform to identify user interest for target based Ads.

Similarly, Twitter has also brought the mobile advertising company Mo Pub to make the optimum use of this space.

LogicSpeak : An article on TechCrunch has stated that mobile spending might hit $18BN In 2014, rising to $42BN by 2017. At this pace, mobile seems a lucrative and a must-be market for any online marketing, social networks agency. It is time to go Mobile all the way!

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