News: Fashionandyou Approaches VC for Expansion

By Logicserve News Desk

  • October 14, 2014,

Tata homes and Fashionandyou @LogicserveDigi

Fashionandyou is looking out for more funds to expand its online operations. With ambitious plans in the pipeline, Aasheesh Mediratta, CEO and founder has announced to be an aggressive player in the online segment which offers flash sales and daily deals. If the funding comes through, customers will be offered an expansive product category through stronger marketing initiative that could encompass a new web store, a TVC, a mobile app and even more sourcing centres.

Till date, Fashionandyou has successfully raised Rs. 60 crore in June 2014 and is looking forwards to raise another Rs. 300 crore in the coming quarter through Asian venture capital funds.

Fashionandyou specializes in offering slightly older merchandise at discounted prices against top e-retailers which concentrate on offering fresh goods which cannot be offered at bargain prices.


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Tata Housing, an ambitious initiative of the Tata Group has decided to market its housing projects online. For the first time ever, Tata Value Homes will be offering almost 250 – 300 apartments online across select cities of Ahmedabad, Mumbai, Pune, Chennai, Bengaluru at flat prices from 15th October 2014 onwards.

Interested customers can buy a 1 BHK for Rs. 29.9 lakh, 2 BHK for Rs. 39.9 lakh, larger 2 BHK flats for Rs 49.9 lakh while a 3 BHK flat is offered at Rs. 59.9 lakh. Customers can book these flats by making an initial payment of Rs. 30,000 in 3 easy steps as this being an inaugural offer.

Its earlier attempts to sell properties online through Google and Snapdeal were quite successful.


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