News : Indian food chains go social to reach out to consumers cost effectively

By admin

  • March 25, 2014,

Mobile branding @LogicserveDigi

A recent article published by the Lighthouse insights shares stats that show the use of social media by Indians to place food orders. The recent rise in the use of smartphones and social media has attributed to the growth of this trend.

Some interesting facts shared in the article are:

  1. Smartphone users spend a minimum of 2.6 hours per day on their phone according to Nielsen Informate Mobile Insights of 2013
  2. Mobile usage has risen to 20.70 million in January 2014 compared to 6.31 million in January 2013, according to Internet and Mobile Association of India (IAMAI) and IMRB

LogicSpeak :

This trends gives us a clear insight on the penetration of social media in the daily life of our consumers. The rise in mobile phone usage is a clear indication that mobile is the big medium for every online marketer to pursue.

Link :

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