Ads have become an integral part of the new-age digital marketing. It is an easy way to deliver promotional content and brand messages to the consumers in the online space. Considering the heavy usage of online channels these days, marketers are not wrong to treat these channels as the best way to reach out to the target audience for branding and marketing activities. However, with so many brands and marketers trying to use the online channel for their activities, users might find these ads intrusive and might want to opt for ways to stop viewing these ads. Installing an ad blocker is one way how some of the users avoid viewing the ads. But, do consumers really use this a lot? Well, that was what we asked in the survey last week.
Let’s have a look at the results and figure out how’s the usage of ad blockers among the respondents.
Well, we’ve done a lot of talking about the online ads now. Let’s move on to the next question. This week we want to know about the purchase behavior of the users in the digital age. Our question is ‘Where did you buy your last mobile phone?’.
Please share your responses here.