LS Digital

Quick Pay Per Click – PPC Glossary

By Prasad Shejale

  • April 1, 2008,

Some commonly use terms while juggling with pay per click advertisements-

  • Bid: The maximum amount of money placed on a pay-per-click ad.
  • Click: Number of times the ad has been clicked.
  • Conversion Rate: Percentage of visitors converted into clients/purchasers.
  • CPC: Click-through rate defines the amount the user pays if his ad is clicked.
  • CPM: Cost per mile is the cost for 1,000 ad views or impressions.
  • CTR: Number of ad clicks/ number of impressions x 100; metric of account performance.
  • Hits: Also known as views, the number of web site visitors including repetitive onces.
  • Impressions: Number of times the page has been viewed
  • Keyword: Single or a group of important words that define the web site content and display the page when entered on the search engine box.
  • ROI: Return on investment is the money made on pay per click ads.

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