Some commonly use terms while juggling with pay per click advertisements-
- Bid: The maximum amount of money placed on a pay-per-click ad.
- Click: Number of times the ad has been clicked.
- Conversion Rate: Percentage of visitors converted into clients/purchasers.
- CPC: Click-through rate defines the amount the user pays if his ad is clicked.
- CPM: Cost per mile is the cost for 1,000 ad views or impressions.
- CTR: Number of ad clicks/ number of impressions x 100; metric of account performance.
- Hits: Also known as views, the number of web site visitors including repetitive onces.
- Impressions: Number of times the page has been viewed
- Keyword: Single or a group of important words that define the web site content and display the page when entered on the search engine box.
- ROI: Return on investment is the money made on pay per click ads.
