What is the most important aspect for you as a Website user?
Here’s a look at last week’s results where we asked users about their purchase behaviour during festive season offers.
We got some interesting results here.
- As evident from the above chart, a majority of the respondents (54%) said that they prefer purchasing products during special festive offers. 43% of the respondents said they sometimes purchase during the offer period and just 3% don’t make any purchase.
- Considering these results, brands have a great opportunity to market their products on various e-commerce portal during the festive season to reach out to their target audience. The visitors who are exploring these websites have a buyer’s intent, providing a huge opportunity for brands to increase conversions
- Marketers must choose the right e-commerce portals to market their products to the right target audience during the festive time. This strategy can also help them reach out to masses and boost sales.
