Offers and deals have become an important part of today’s marketing activities to entice people towards various products/ services and boost sales. We, as consumers, have also become used to checking offers before making any purchases. Or rather, we can say, marketers have made us habituated to these offers and deals so much that we are always looking out for the same.
We wanted to know if these deals really play an important role in boosting mobile sales and hence asked the Indian marketers about their perspective on this. Let’s have a look at the results.
As you can see from the chart, a whopping 83.3% Indians believe that the deals and offers trigger mobile sales while there is a small fragment of people (8.3%) who feel it doesn’t have any impact on sales or are dicey about it. If you are still unsure about the impact of deals & offers for mobile sales, we are sure the survey results have helped you change your mind and think of these deals seriously if you want to grow your business. If so many people are certain about the impact, it definitely cannot be a coincidence, right? Well, it isn’t too late yet. Marketers do have a chance of making the most out of this habit and they can work on creating appealing offers to stay strong in the market and generate revenues.
Here’s a look at a perspective shared by one of the respondents on this topic:
“Deals for the phones you have shortlisted do trigger sales and not vice versa.”
– Gaurav Suri, UTI Mutual Fund
Now, it’s time for the next question. This week we want to know about your viewing habit for TV shows. Our question is ‘Where do you watch your favorite TV shows?’ Please share your responses here.
