Do you find online political advertising influential?
Here’s a look at last week’s results where we asked users if they use a smart TV.
- As you can see, about 67% of the respondents use a smart TV while only about 32% of them don’t
- It’s pretty clear that most of the consumers are moving towards the digital platforms for their entertainment needs
- Digital content creators surely have a good chance of designing more content that appeals to the audience
- TV content creators surely need to strategise and work on creating content appealing enough to attract the digital-savvy consumers to the traditional TV mode