Amazon’s A9 algorithm, a cornerstone of the platform for years, has been the driving force behind product rankings for search queries. It decides which product to show when you search for something on Amazon. It’s the art of tweaking your product listings so they show up higher in Amazon’s search results. A9 takes into account a bunch of stuff like how relevant a product is to your search, its past performance (like how often it’s sold), whether it’s in stock, how it’s priced, and how it’s fulfilled (whether it’s shipped by Amazon or the seller).
While A9 has done a pretty good job, the e-commerce world has been changing, and Amazon needed to step up its game. That’s where A10 comes in. This evolutionary algorithm still considers the previous criteria but introduces novel elements such as seller authority, organic sales, offsite traffic from social media and external websites, internal sales, and click-through rates.
A9 looks at factors like relevance (titles, descriptions, and keywords), performance (sales history, conversions, and reviews), availability, price, and fulfilment methods. While A9 has been a game-changer, the A10 algorithm has now entered the scene, promising even more exciting changes for sellers. It builds on A9’s success by delivering relevant search results but adapts to the ever-changing e-commerce landscape.
The A10 algorithm’s mission is to deliver even more personalized and precise search results, with a significant emphasis on mobile users. For Amazon sellers, comprehending and optimizing for the A10 algorithm is now essential for competitiveness and success on the platform.
A10 Algorithm: Revolutionizing Amazon SEO
The A10 algorithm represents a seismic shift in Amazon SEO, designed to address A9’s limitations and enhance the overall search experience for Amazon’s users. It introduces several novel factors into the ranking equation:
- Seller Authority: A seller’s reputation and performance metrics, including feedback ratings, customer service, and fulfilment speed, now influence product rankings.
- Organic Sales: The number of organic sales a product achieves, without external promotions or advertising, holds significant weight.
- Offsite Traffic: A10 takes into account traffic directed to a product listing from social media and external websites.
- Internal Sales: The volume of sales a product garners within a specific category is now considered.
- Click-through Rates: Product listing click-through rates play a pivotal role. Listings with higher click-through rates secure better rankings.
By incorporating these fresh factors, A10 tailors search results even more precisely, aligning with customer behaviour and preferences. With the rise of online shopping, it’s crucial for brands to stand out and connect with their target audience. By actively managing online reputation and encouraging positive feedback, brands can enhance their visibility on the platform and drive more traffic to their product pages. Furthermore, A10 is optimized for mobile devices, acknowledging the growing mobile user base. With an increasing number of customers shopping on mobile devices, it’s essential for brands to ensure that their product listings are optimized for mobile viewing. By implementing responsive design and optimizing content and images for mobile screens, brands can boost their mobile search rankings and provide a better user experience.
