Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. #USElection2016 – What Intent Marketing Showed That Polls Got Wrong?
What started as a fun activity at Logicserve Digital, in analysing the audience behaviour as a part of #USElections2016, led to one of the most important insights for understanding consumers.
2. Instagram Stories Get Better With New Features
Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own.
3. Tips To Use New Expanded Text Ads For Your Benefit.
Google, known for constantly working towards upgrading its services has taken the initiative of embracing expanded text ads (ETAs).
4. LinkedIn Opens Sponsored InMail To All As Yet More Ad Products Come To Messaging Platforms
It’s gloves off for social media companies that have patiently built audiences for their platforms and weaned them on steady diets of ad-free content.
5. Facebook Introduces Job Listings, A Potential Threat To LinkedIn
Back in April we published a post in which we suggested that Facebook could soon be looking to directly compete with LinkedIn.
6. The Google Search Console Is Undergoing Infrastructure Updates
Google has confirmed that they are performing “infrastructure updates” to the Google Search Console. These infrastructure updates may impact the reporting within the interface.
7. See How Google Is Showing Even More Shopping Ads On Desktop This Season
As product listing ads continue to resonate with consumers and drive clicks for advertisers, Google has experimented with showing more of them on the page over the years.
8. Ads In Facebook Messenger Are Officially Here
Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.
9. How Facebook, Twitter Helped Lead Trump To Victory
America just endured its first presidential election in which the majority of the electorate got its news from social media.
10. Shoppable Tags Bring Instagram A Step Closer To E-Commerce
Starting in early November, Instagram is allowing a select number of brands, including Kate Spade, JackThreads, and Warbly Parker, to alpha test the shoppable tags product.
