Weekend Digital Media News Roundup: Google Maps updates, YouTube Marketing predictions, B2B Digital budgets, Expert Opinion and more

By Logicserve News Desk

  • February 10, 2017,
logicserve digital logicnews @LogicserveDigi

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

1. Google Maps for Android is Getting Real-Time Traffic Updates and More

Google Maps getting better this week with an update for Android that provides real-time traffic data and other useful new features. (Source: Thurrott)

2. Google makes it easier to see and share publishers’ real URLs from AMP pages

Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content. (Source: Search Engine Land)

3. 4 User-Generated Content Campaigns That You Need to Know

We cast light on four user-generated content campaigns to elucidate how different brands have leveraged these campaigns for boosting brand-awareness and customer engagement to drive sales. (Source: Logicserve Digital)

4. 6 Digital Marketing Strategies You Need To Adopt In 2017

Since the efficacy of various marketing strategies evolve over time, it is wise to keep the marketing strategy fresh. Here are a few digital marketing strategies you should consider for 2017. (Source: Huffington Post)

5. 48% Of B2Bs Plan To Increase Digital Budgets In 2017: Report

The annual report provides a bird’s-eye view of the current B2B digital marketing landscape and offers a snapshot of the tactics, tools, and strategies paramount to the industry. (Source: CMO)

6. 9 YouTube Marketing Predictions for 2017 From the Pros

As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. Here are some thoughts of social media pros on where YouTube may be heading in the coming year. (Source: Social Media Examiner)

7. Top 10 Digital Marketing Influencers You Must Follow

These are notable individuals right from entrepreneurs and authors to social media connoisseurs who have made a mark in their respective businesses and have grown adroitly with their digital presence. (Source: Logicserve Digital)

8. Opportunities Enter When Marketers Open Up To CX

Customer experience is the single most important opportunity for marketers in 2017. That was the key finding pulled out of Econsultancy’s Digital Trends 2017. (Source: CMO)

9. Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People

Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? (Source: Moz)

10. The Single Advertising Factor That’s More Important than Demographics (And How Measuring It Makes All the Difference)

Here is something much more important than demographics powering actual conversions. And using it effectively could make a huge difference in your sales. (Source: Kissmetrics)

Expert Opinion

Our Founder and CEO, Prasad Shejale, the moderator at Indian Digital Summit 2017, asking a question to Vasantha Kumar, Director of Marketing and Communications, IBM.

1. Will Chatbots replace Apps?

“People spend more time on chat apps, social apps or add-on browsers. As a result, businesses are decomposing their apps, taking those capabilities, building chatbots and interacting with users within the chat apps. Clearly, chatbots are the new apps.”

– Vasantha Kumar, Director of Marketing and Communications, IBM


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