Weekend Digital Media News Roundup: Google Tweaks Desktop SERP, Facebook’s Dynamic Ads, AdWords Editor Updates and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

1. Four Things To Consider Before Marketing On A New Digital Channel

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.  (Source: Econsultancy)

2. How Storytelling Helps SEO?

Without an appealing story, it becomes difficult for brands to showcase their products and services to their target audiences. (Source: Logicserve Digital)

3. Facebook Adds Dynamic Ads For Mobile App Installs

The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year. (Source : Social Times)

4. 5 Reasons Why Instagram Should Be A Part Of Your 2017 Digital Marketing Spend.

With more than half a billion users and more than 30 billion images on the site at present,  Instagram is emerging as one of the most powerful marketing tool for businesses today. (Source: Logicserve Digital)

5. Google App Now Organizes Cards Into 2 Categories: Interests & Upcoming Events

The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content. (Source: Search Engine Land)

6. Report: 91 Percent Would Use Abandoned Apps Again If Disliked Issues Addressed

Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is concentrated in a relatively small number of top apps that people use regularly. (Source: Marketing Land)

7. Amazon’s New Header-Bidding Play Could Speed Pages

Amazon is reportedly launching a cloud-based header-bidding solution, aimed at competing with Google. Details of the product are sparse, but the theory is that it would be Amazon’s first wrapper tag. (Source: Digiday)

8. Among Latest Adwords Editor Updates: Convert Text Ads To Responsive Ads

The new version of AdWords Editor includes support for several features, including bulk creation of responsive ads from text ads. (Source: Search Engine Land)

9. Google Tweaks Desktop Serp, Boosting Visibility Of Twitter And News Listings

As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. (Source: Social Media Today)

10. The 7 Content Marketing Trends That Matter In 2017

Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces. (Source: Convince and Convert)