Weekend Digital Media News Roundup: Times Internet’s Partner Program, Instagram growing faster, Bing Expanded Text Ads Editor and more…

By Logicserve News Desk

  • December 16, 2016,
logicserve digital logicnews @LogicserveDigi

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Times Internet Launches Partner Program To Boost Digital Growth For Agencies

Times Internet has announced the launch of ‘Times Internet Agency Partner Program’. The program is designed to empower independent full service and digitally focused agencies all over India. (Source: Ad Age India)

  1. Reserve With Google: Deeper Booking Integration Through Search And Maps

Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. (Source: Marketing Land)

  1. How Smartphone Users Discover And Use Mobile Apps?

Analysing the behaviour of users for discovering apps can help mobile app developers to come up with the right strategies for promoting their mobile app. (Source: Logicserve Digital)

  1. Instagram Reaches 600 Million Users, Growing Faster Than Ever

In terms of major announcements, they introduced their feed algorithm back in March, their Snapchat-cloning ‘Stories’ feature in August and live-streaming just last month. (Source: Social Media Today)

  1. Hold That SDK: Mobile App Advertising Help Is On The Way

Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately. (Source: Marketing Land)

  1. How Smartphone Users Engage With Mobile Apps?

Our last post emphasized on the crucial factors that drive smartphone users to discover and use mobile apps. In this post we will be analysing how mobile app developers keep people engaged with apps. (Source: Logicserve Digital)

  1. Amazon Could Become An Ad Tech Force In 2017

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. (Source: Econsultancy)

  1. Bing Expanded Text Ads Can Now Be Edited On Mobile

Bing is rapidly expanding the use of expanded text ads, introduced just two months ago, with an update to the Bing Ads mobile app.  The updated Bing Ads app now allows advertisers to edit expanded text ads on the go. (Source: Search Engine Journal)

  1. AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution

FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. It has two games under its belt and more than 2 million monthly active users.  (Source: Ad Exchanger)

  1. Facebook Messenger Takes On Snapchat With 3d Masks, Photos Effects, And Videos

Facebook has revamped its Messenger’s camera to offer a higher quality, faster experience. It has also added several new camera-related features that make Messenger more of a hybrid between iOS 10’s iMessage and Snapchat. (Source: Digital Trends)

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