Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. (Source: Marketing Land)
In this post, we will highlight the efforts undertaken by the best YouTube advertisers that have helped them go the extra mile to reach the top of the Year-end YouTube Ads Leaderboard which recognises the top 10 most-engaged with, most-loved, and most-viewed Google ads of 2016. (Source: Logicserve Digital)
Google has announced they’ve upgraded the AMP reports within the Google Search Console to “clearly differentiate between the critical issues that would prevent your page from being shown in the search results, and the other non-critical issues that would be good to fix.” (Source: Search Engine Land)
Instagram stories has added some new flair to its product offering. Announced on 20th Dec’16, Instagram has added special functionality to its stories. While they do not have a direct impact on advertisers just yet, they may be able to enhance the character of stories provided by brands. (Source: Marketing Land)
In a data-driven society, data plays a crucial role in digital transformation. We dwell in a multi-device world where data acts as the most important asset for countless marketers. It goes without saying that organizations that count on data to stimulate decision-making and drive superior growth. (Source: Logicserve Digital)
This became a key focus for The Social Network earlier this year after leaked reports suggested that sharing of personal updates on the network – people’s own thoughts and photos – had fallen by 21% between mid-2014 and mid-2015. (Source: Social Media Today)
The Mobile Marketing Association (MMA), in association with Kantar IMRB has released a report on Smartphones and Feature Phones Usage and Behavior 2016-17 in India. This is a first-of-its-kind report that studies the evolving nature of the Indian mobile consumers. (Source: Ad Age India)
Given the popularity of video calls on the platform (245 million people make video calls in Messenger every month) and the use-case highlighted by other group video chat tools, like Houseparty, it seemed like a no-brainer that Facebook would eventually add group video capacity also. (Source: Social Media Today)
With the exception of Amazon and H&M, the bulk of the ads are from Europe, which isn’t surprising since U.K. marketers treat Christmas the way U.S. advertisers treat the Super Bowl. (Source: Ad Age India)
According to a new report from LinkedIn, 35% of the U.S. workforce are now freelancers. Whether you’re looking to grow your side hustle or want to jump in with both feet, LinkedIn’s data some valuable trends, gleaned from their ProFinder tool, the platform’s recent foray into the gig economy. (Source: Social Media Today)
