Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. [Source: Marketing Land]
Facebook’s planning to roll out autoplay ads within the Messenger inbox ‘right next to messages from friends and family’. [Source: Social Media Today]
Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program. [Source: Logicserve Digital]
Over the past couple of weeks, Google has been replacing the video box in the desktop search results with a new carousel-formatted video box. The video carousel box gives searchers a way to click and toggle through more than just three videos by clicking on the right arrow on the last video on the right of the box. [Source: Search Engine Land]
Instagram has launched a new, separate app called ‘IGTV’, its own, longer form video hub – though the focus is not on episodic, TV-like content, as has been The Social Network’s push with Facebook Watch. [Source: Social Media Today]
Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. [Source: Search Engine Land]
YouTube has announced a range of new tools of its own, with a big focus on giving creators more ways to monetize their content – something Facebook’s yet to master with its offerings. [Source: Social Media Today]
WPP-owned GroupM, the world’s largest media agency network, released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an increasing bet on digital. [Source: Adweek]
Google is now dynamically changing the service or business category they show in the local pack next to a business based on the user entered query in the search box. [Source: Search Engine Roundtable]
Facebook is officially launching its new ‘Brand Collabs Manager’ dashboard, which will highlight relevant influencers to brands, and enable them to make connections. [Source: Social Media Today]
