1. Agentic AI: A New, Global Imperative for Customer Experience Leaders
Agentic AI is revolutionizing customer experience (CX) by enabling proactive, personalized interactions and handling complex support tasks autonomously. However, its implementation raises ethical, privacy, and integration challenges that businesses must navigate carefully. [Source: CMS Wire]
2. Conversational Analytics in Looker Studio: A Simpler, Smarter Way to Explore Data
Conversational Analytics in Looker Studio, powered by Gemini AI, allows users to query data using natural language, making data exploration more accessible and intuitive. This feature enables instant insights without needing technical skills, transforming how businesses interact with data and empowering non-technical users. [Source: DataQuark]
3. Age of AR: Why augmented reality is making inroads into marketing budgets
Augmented Reality (AR) is becoming a key tool for brands, especially in beauty and FMCG sectors, to enhance customer engagement and drive product trials. By integrating AR into digital strategies, brands are turning passive viewers into active participants, creating personalized and interactive experiences that boost brand recall and consumer interaction. [Source: Exchange4Media]
4. Meta’s AI-Driven Advertising Boosts Revenue
Meta’s first-quarter earnings exceeded expectations, with strong ad revenue and a 5% stock rise in after-hours trading. CEO Mark Zuckerberg highlighted AI investments and Reality Labs’ progress, despite ongoing losses. Meta also plans to appeal a €200 million fine from the European Commission. [Source: Business Insider]
5. Digital Marketing in 2025: How SEO, AI, and Zero-Click Searches Are Rewriting the Rules
Digital marketing has evolved significantly in recent years, with SEO, AI, and zero-click searches reshaping the landscape. Businesses must now focus on visibility, authority, and user-centric content to succeed. Adapting to these changes is crucial for maintaining relevance and achieving long-term success. [Source: Rank Fresh]
6. Personalisation gives 40% higher conversion to brands: Study
Brands using behavioral segmentation and AI recommendations saw a 40% higher conversion rate in 2024-25. India experienced a 163% revenue growth from contextual marketing campaigns, while the APAC region lagged in this engagement metric. The report highlights the exponential growth in contextual marketing and the effectiveness of AI-driven strategies. [Source: Campaign India]
7. How Scenario Planning Helps Advertisers Navigate Economic Uncertainty
Scenario planning helps advertisers navigate economic uncertainty by allowing them to adjust their marketing strategies in real-time. This approach enables brands to predict financial impacts, optimize budgets, and stay ahead of competitors despite fluctuating economic conditions. [Source: AdWeek]
8. Why AI-Powered Hyper-Personalization Is A Must For All Businesses
AI-powered hyper-personalization is revolutionizing various industries by leveraging vast amounts of data to create highly tailored customer experiences. This approach increases customer satisfaction and loyalty, as seen with Starbucks’ AI platform, Deep Brew. However, businesses must balance personalization with transparency and data security to maintain trust. [Source: Forbes]
9. How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
A marketing measurement plan is a framework that helps businesses map inputs for accurate, strategically aligned data. It clarifies reporting needs, catches tracking gaps early, and breaks down silos by requiring cross-functional input. This plan ensures that strategy and success metrics are anchored to a common goal, making it a valuable tool for effective marketing performance tracking. [Source: Search Engine Journal]
1o. Brand storytelling vs. digital performance: Finding the right marketing mix for startup success
Startups often face a dilemma between investing in traditional brand storytelling and digital performance marketing. Traditional marketing builds brand trust and emotional connections, while digital marketing focuses on measurable ROI and customer engagement. A balanced approach, integrating both strategies, is essential for sustainable marketing success. [Source: Times of India]
