Weekend Digital Media Round-Up: Apple’s New feature for those with a disability, Snapchat Launches New, Voice-Powered AR Experience, Instacart has launched Coupons and Stock Up & Save promotion campaigns & More….

By LS Digital News Desk

  • December 3, 2022,

1.Apple’s New Accessibility Video Highlights Innovative Features for Those with Disabilities

The leading iPhone maker says that the goal is to make such people feel and function in a more independent manner where they rely less on others. [Source: Digital Information World]

2. Snapchat Launches New, Voice-Powered AR Experience with New Balance

Snapchat has partnered with New Balance to launch a new AR-focused ad push for the holidays, which incorporates voiceML. [Source: Social Media Today]

3. Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers. [Source: Search Engine Land]

4. LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics

LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight your newsletter, a new, more privacy-friendly way to segment your ad audience, and updated competitor analytics. [Source: Social Media Today]

5. Publishers Are Now Prioritizing Ad Consent More Than Ever

Personalization engines that are powered by AI can be a useful tool for publishers because this is the sort of thing that could potentially end up showing insights that can help them personalize ads without having to infringe on someone’s online privacy. [Source: Digital Information World]

6. Google’s Reading Mode app helps visually impaired people read long-form content

Google has launched a new app called Reading Mode today. It helps people with visual imparities and dyslexia read the content on the screen — especially articles. [Source: TechCrunch]

7. Twitter has launched 3 new ad targeting options

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective where advertisers will be able to focus their ad campaigns on those users who are most likely to take specific actions. [Source: Search Engine Land]

8. LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail

LinkedIn has confirmed that its new ‘Focused Inbox’ format, which re-routes less valuable messages into an ‘Other’ tab in your LinkedIn message stream. [Source: Social Media Today]

9. Views per Session and Average Session Duration now available in GA4

Views per session and average session duration are now available in Explorations and Reporting Customization in GA4. [Source: Search Engine Land]

10. Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

Twitter announced some new ad targeting options, which look fairly similar to its existing ad goals, but with some important differences. [Source: Social Media Today]

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