1.Ecommerce SEO: Start where shoppers search
Ecommerce SEO in 2025 focuses on aligning site content with shopper intent across all stages of the buying journey, from discovery to conversion. With AI reshaping search results and reducing organic clicks, brands must optimize product and category pages, site architecture, and structured data to remain visible and competitive. [Source: Search Engine Land]
2. CTV is Gen Z’s new crush. Are marketers getting the hint?
Connected TV (CTV) is rapidly becoming the preferred medium for engaging Gen Z in India, thanks to its subtle, immersive, and context-driven advertising approach. With rising adoption among premium households and strong brand engagement metrics, marketers now see CTV as essential for building credibility and emotional resonance with younger, values-driven audiences. [Source: Exchange4Media]
3. Audio Advertising Has Changed More Than You Realize
Audio advertising has evolved far beyond traditional radio, now offering dynamic, measurable, and omnichannel capabilities through digital platforms like podcasts and streaming. With innovations like programmatic buying and host-read ads, digital audio delivers deeper audience engagement and proves its value across the entire marketing funnel. [Source: Adweek]
4. How e-commerce sites need to change for the AI era
AI is revolutionizing online search in 2025, challenging traditional SEO strategies and prompting brands to rethink how their products are discovered. Major tech players like Apple, Google, and OpenAI are reshaping e-commerce, making it crucial for businesses to adapt quickly to stay visible and competitive. [Source: Vogue Business]
5. Better AI Starts With Strong Data and Identity
AI is revolutionizing marketing by enabling personalization, efficiency, and cost savings, but its success hinges on high-quality data and identity solutions. Despite widespread adoption, marketers face challenges like model accuracy, integration issues, and data gaps, making vendor selection and foundational data strategies crucial for scalable results. [Source: Adweek]
6. From Prompts To Products: The Business Of No-Code AI Is Booming
No-code AI platforms are empowering solo entrepreneurs and small teams to build scalable, monetizable products without traditional coding or venture capital. Tools like Vertical AI enable users to fine-tune and deploy models quickly, turning niche expertise into profitable businesses with minimal infrastructure costs. [Source: Forbes]
7. AI for marketing when to use it and when to lose it
AI in marketing is most effective when used to enhance research, streamline production tasks, and accelerate insights—not replace strategic thinking or creativity. Marketing leaders should balance AI’s capabilities with deep business understanding and human intuition to drive impactful, agile campaigns. [Source: Fast Company]
8. In GEO, brand mentions do what links alone can’t
Generative Engine Optimization (GEO) is reshaping SEO by prioritizing brand mentions over traditional link-building, as language models rely on contextual signals to reduce ambiguity. Strategic media outreach, community engagement, and influencer marketing are key to building authority and visibility in generative search environments. [Source: Search Engine Land]
9. AI Doesn’t Ruin Creative—Bad Creative Ruins Creative
AI-generated voices in audio ads aren’t inherently problematic—it’s how they’re used that determines their impact. When applied thoughtfully and ethically, especially in hybrid models combining human and synthetic voices, they can enhance emotional resonance and scale without compromising creativity. [Source: Adweek]
10. Martech mistakes are costing brands their customers
Many brands are losing customers due to poorly integrated or mismanaged marketing technology (martech) systems, with 97% of CMOs reporting issues in the past year. AI tools, in particular, are causing problems when added to outdated systems, and marketers are overwhelmed by tools that don’t work well together or lack vendor support. [Source: Marketing Tech News]
