1.From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
Creators are evolving into strategic commercial collaborators, leveraging AI to optimize product selection, automate audience engagement, and drive revenue. Economic pressures are pushing creators to adopt AI for efficiency, making sharper decisions and aligning with seasonal trends. Retail leaders must support creators with AI-powered tools and transparent data to thrive in this new landscape. [Source: Total Retail]
2. Answer Engine Optimization (AEO) — What Brands Need To Know
Answer Engine Optimization (AEO) is transforming how brands interact with consumers by structuring content for large language models (LLMs) like ChatGPT. Brands need to create dynamic, conversational content that LLMs can understand and reference, moving away from static, keyword-based SEO. This shift emphasizes authentic, helpful, and authoritative content to ensure brands are visible in AI-driven conversations. [Source: Forbes]
3. Turn real-time data into smarter customer journeys
Marketers are leveraging Customer Data Platforms (CDPs) to unify customer data, streamline operations, and create real-time profiles that drive growth. This approach helps replace disconnected tools, orchestrate smarter customer journeys, and prove ROI across channels. Join the live panel discussion to learn more about these strategies. [Source: Search Engine Land]
4. Ecommerce advertising: Strategies to drive online sales
Ecommerce advertising is crucial in today’s digital economy, allowing businesses to showcase products where customers spend most of their time online. This guide covers the basics, strengths, and limitations of current ecommerce platforms, along with strategies and tactics to drive online sales effectively. [Source: Search Engine Land]
5. Omnichannel retail advertising: Connect with shoppers across every touchpoint
Omnichannel retail advertising is essential for creating a consistent and connected experience for shoppers across various platforms. By leveraging multiple channels like display, video, connected TV, and audio, marketers can engage customers at every stage of their buying journey, enhancing conversion rates and building long-term loyalty. AI-powered technology helps optimize these efforts by delivering personalized ads to the right audience at the right time. [Source: Marketing Tech]
6. How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Struggling with poor conversions and wasted budget in PPC campaigns often stems from lead leaks after the click. Meagan McLoughlin from CallRail shares practical tips to improve lead-nurturing and management strategies, including an exclusive look at VoiceAssist, an AI-powered assistant for handling inbound calls. [Source: Search Engine Journal]
7. Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)
Autonomous AI is revolutionizing customer experience by not just responding but acting—planning, reasoning, and executing tasks across departments. This transformation enables brands to move faster, serve smarter, and scale customer impact without increasing headcount. The guide from Snowflake explores the unique aspects of AI agents, successful use cases, and considerations for deployment. [Source: Seach Engine Land]
8. Small and Smart: How AI is powering SMEs in India’s e-commerce boom
AI is revolutionizing India’s e-commerce sector by optimizing operations and enhancing customer experiences. It improves search capabilities, inventory management, and logistics, making shopping more efficient and personalized. Experts highlight AI’s role in transforming user behavior and driving higher operational efficiencies. [Source: The Economic Times]
9. AI in Customer Experience: Powerful Use Cases You Shouldn’t Ignore
AI is transforming customer experience by automating repetitive tasks, providing real-time contextual support, and personalizing interactions. Companies like Daily Harvest and Verizon are leveraging AI to enhance customer satisfaction, improve operational efficiency, and uncover valuable insights. [Source: CMS Wire]
10. SEO KPIs to track and measure success in the age of AI
Tracking and refining SEO strategies is crucial in the age of AI. Key performance indicators (KPIs) help measure SEO success by connecting marketing objectives to SEO reporting. Focusing on core metrics and integrating AI insights ensures a strategic approach to SEO in a rapidly changing landscape. [Source: Search Engine Land]
