1. Google Publishes New Guide on Linking Google Ads and Google Analytics
Google has published a new guide which outlines how the pairing of your Google Ads and Google Analytics data can help to address the problem by combining more customer insights. [Source: Social Media Today]
2. Snapchat announces new features geared at creativity, collaboration, partner advertising
Snapchat announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. [Source: Marketing Land]
3. Bing Ads launches new action extensions to highlight calls-to-action
Bing Ads has taken the wrapper off a brand new ad extension. Action extensions launched globally in all supported languages and are available on desktop and mobile devices. [Source: Search Engine Land]
4. The Adobe Experience Platform Goes Global
Adobe recently announced the global availability of Adobe Experience Platform, proclaimed as the industry’s first platform dedicated for customer experience management. [Source: Logicserve Digital]
5. First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked with marketing partners to run the ad. [Source: Marketing Land]
6. Machine reservations: Google’s Duplex expanding to more Android, iPhone users
Google is rolling out Duplex to more users and locations. Soon more Android and even iPhone owners will be able to use the Google Assistant to book local restaurant reservations in most states in the U.S. [Source: Search Engine Land]
7. Twitter now lets users appeal violations within its app
Twitter announced a new feature that will allow users to appeal directly within the Twitter app a tweet that’s in violation of Twitter’s rules. [Source: Tech Crunch]
8. Adobe’s content-aware video masking is about to make post-production a whole lot more efficient
In a nod to video and audio editors around the world, Adobe announced new Creative Cloud updates focused on delivering a more efficient and intuitive post-production experience for creative professionals. [Source: MARTECH TODAY]
9. WhatsApp launches fact-checking service in India ahead of elections
WhatsApp is launching a new fact-checking service in India ahead of the country’s upcoming elections. Reuters reports that users can now forward messages to the Checkpoint Tipline, where a team lead by local startup Proto will asses and mark them as either “true,” “false,” “misleading,” or “disputed.” [Source: The Verge]
10. Programmatic ad viewability ahead of direct buys for first time – report
Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. [Source: Mobile Marketing]
