Weekend Digital Media Round-up: Google Ads’ new ad position metrics, Facebook’s improved analytics, LinkedIn’s reoriented Campaign Manager and more…

By Logicserve News Desk

  • November 9, 2018,
  1. Google Ads intros new ad position metrics

To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. [Source: Search Engine Land]

  1. Facebook introduces improved Analytics Capabilities for its Pages and further expands it for Instagram

Facebook has launched a beta version to bolster its own site analytics capabilities. It has also rolled out Instagram analytics for marketers to test their ad efficacy. [Source: Logicserve Digital]

  1. LinkedIn reorients Campaign Manager with objective-based campaign workflow

LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s updating the campaign creation part of Campaign Manager. The company announce a new objective-based campaign workflow on Monday, that includes new ad forecasting and preview features. [Source: MARTECH TODAY]

  1. Google testing YouTube movie trailer videos in ads on Google.com

Some users have spotted a carousel of ads for new movie trailers showing in Google search. The ad unit — labeled with an “Ads” icon — features movie trailers hosted on YouTube in a carousel. The ads each include a thumbnail image from the trailer with the video length overlayed, the name of the movie and the date it’s coming out in theaters. [Source: Search Engine Land]

  1. Snapchat Discover Adds Comscore Audience Measurement

Snapchat parent Snap partnered with measurement company Comscore to tabulate total viewership for Discover, a section of the photo and video-messaging app that has stories from media brands like ESPN, MTV, Vice and The New York Times. This partnership is a step toward making the platform more transparent to advertisers. [Source: Social Media Today]

  1. Google Maps is testing Waze’s cool incident reports feature

Google owns not one, but two great navigation apps, including Google Maps, which it developed from the ground up, and Waze, which it bought a few years ago. It looks like Google wants to bring some of the features of Waze to Google Maps. [Source: BGR]

  1. Pinterest gets a redesigned feed that looks a lot like Instagram

First launched back in March, Pinterest’s friend feed provided a dedicated section of the service where you could follow posts from other users. Now, this feed is getting a redesign, removing the tiled images in favor of a simpler single column of posts, Instagram-style. [Source: The Verge]

  1. Google Search Console experiments with domain properties

Google is testing a new feature in Google Search Console to at least partially replace the old property sets feature with a new “domain properties” feature. [Source: Search Engine Land]

  1. Chrome adds new security features to stop mobile subscription scams

Google today announced that Chrome will soon get a new feature that aims to stop mobile subscription scams. Those are the kind of sites that ask you for your phone number and that then, unbeknownst to you, sign you up for a mobile subscription that’s billed through your carrier. [Source: TechCrunch]

  1. Google launches Cloud Scheduler, a managed cron service

Google Cloud is getting a managed cron service for running batch jobs. Cloud Scheduler, as the new service is called, provides all the functionality of the kind of standard command-line cron service you probably love to hate, but with the reliability and ease of use of running a managed service in the cloud. [Source: TechCrunch]

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