Weekend Digital Media Round-up: Google Ads’ new bidding strategies, Facebook’s tips for effective ads, LinkedIn’s refreshed Sales Navigator and More…

By Logicserve News Desk

  • May 24, 2019,
1.  Google Ads Introduces Three New Bidding Strategies

Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding. These include campaign-level conversion settings, seasonality adjustments and maximize conversion value. [Source: Search Engine Journal]

2. Facebook Outlines Key Tips on Creating Effective Ads for Both Stories and in Feeds

The Social Network has shared a collection of tips to help businesses create more effective ads, both for regular News Feed sponsored content, and within its rising Facebook Stories platform. [Source: Social Media Today]

3. LinkedIn refreshes Sales Navigator homepage to put focus on alerts

LinkedIn Sales Navigator is being updated with a redesigned homepage centered on alerts. The sales prospecting platform is also getting new messaging features, an improved keyword search function, new ways to manage Custom lists and additional integrations. [Source: MARTECH TODAY]

4. The Rise of Video Advertising in 2019 And the Way Ahead

Video continues to grab a major share in the overall branding & advertising strategy. Content takes the center-stage in the video marketing strategy. Brands are under continuous pressure to make themselves heard ‘above the noise,’ with spend expected to increase in 2019 as a direct result. [Source: Logicserve Digital]

5. Google rolling out mobile search redesign with black “Ad” label, favicons for organic results

Google is rolling out a new look for Search results on mobile. The update includes a new presentation of text ads and organic listings. [Source: Search Engine Land]

6. WhatsApp users now can send and receive Bitcoins

Cryptocurrency mass adoption has become another step closer as now users of WhatsApp messenger can send each other digital assets just in a couple of clicks. [Source: FXStreet]

7. Reimagining classic ad campaigns for a multi-screen world

A look at few best practices using well-known commercials from the past to illustrate the new demands on brands and their creative partners. [Source: Marketing Land]

8. Google Adds Ability to Order Food Directly From Search Results

Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants. Orders are facilitated by services like DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more coming at a later date. [Source: Search Engine Journal]

9. Report: Mobile to become the preferred platform for video ads by end of 2019

A new report from PubMatic, a global ad publishing platform, has found that nearly 50% of video ads were viewed on a mobile device – up from 40% in 2018. If growth continues at this rate, mobile devices are slated to become the preferred platform for video ad placements by the end of the year. [Source: Marketing Land]

10. Dialpad announces AI-driven solution for call analytics

Voice intelligence software platform Dialpad announced the launch of its new, AI-based product for measuring outbound sales calls. The platform, called Dialpad Sell, uses Dialpad’s Voice Intelligence (Vi™) to transcribe calls, analyze conversations and measures customer sentiment. [Source: MARTECH TODAY]

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