1. Google Ads Introduces Three New Bidding Strategies
Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding. These include campaign-level conversion settings, seasonality adjustments and maximize conversion value. [Source: Search Engine Journal]
2. Facebook Outlines Key Tips on Creating Effective Ads for Both Stories and in Feeds
The Social Network has shared a collection of tips to help businesses create more effective ads, both for regular News Feed sponsored content, and within its rising Facebook Stories platform. [Source: Social Media Today]
3. LinkedIn refreshes Sales Navigator homepage to put focus on alerts
LinkedIn Sales Navigator is being updated with a redesigned homepage centered on alerts. The sales prospecting platform is also getting new messaging features, an improved keyword search function, new ways to manage Custom lists and additional integrations. [Source: MARTECH TODAY]
4. The Rise of Video Advertising in 2019 And the Way Ahead
Video continues to grab a major share in the overall branding & advertising strategy. Content takes the center-stage in the video marketing strategy. Brands are under continuous pressure to make themselves heard ‘above the noise,’ with spend expected to increase in 2019 as a direct result. [Source: Logicserve Digital]
5. Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
Google is rolling out a new look for Search results on mobile. The update includes a new presentation of text ads and organic listings. [Source: Search Engine Land]
6. WhatsApp users now can send and receive Bitcoins
Cryptocurrency mass adoption has become another step closer as now users of WhatsApp messenger can send each other digital assets just in a couple of clicks. [Source: FXStreet]
7. Reimagining classic ad campaigns for a multi-screen world
A look at few best practices using well-known commercials from the past to illustrate the new demands on brands and their creative partners. [Source: Marketing Land]
8. Google Adds Ability to Order Food Directly From Search Results
Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants. Orders are facilitated by services like DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more coming at a later date. [Source: Search Engine Journal]
9. Report: Mobile to become the preferred platform for video ads by end of 2019
A new report from PubMatic, a global ad publishing platform, has found that nearly 50% of video ads were viewed on a mobile device – up from 40% in 2018. If growth continues at this rate, mobile devices are slated to become the preferred platform for video ad placements by the end of the year. [Source: Marketing Land]
10. Dialpad announces AI-driven solution for call analytics
Voice intelligence software platform Dialpad announced the launch of its new, AI-based product for measuring outbound sales calls. The platform, called Dialpad Sell, uses Dialpad’s Voice Intelligence (Vi™) to transcribe calls, analyze conversations and measures customer sentiment. [Source: MARTECH TODAY]
