1. Google Cloud unveils new identity tools based on Zero Trust framework
Google Cloud announced some new identity tools designed to simplify identity Access Management within the context of the BeyondCorp Zero Trust security model. [Source: Tech Crunch]
2. Facebook to replace Exclude Categories with new brand safety ad filters
Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which include “Limited,” “Standard” and “Full” inventory options — will replace Facebook’s five exclusion categories. [Source: Marketing Land]
3. Pinterest introduces new conversion features for Promoted Pins and Videos
Pinterest launched two new conversion tools for advertisers offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. [Source: Marketing Land]
4. Google Assistant Receives Rich Text, Handy Tools and Other Snippets
The latest Google Assistant update will add variety to the information provided by the Assistant offering better visual responses and answers in the form of “rich text” for queries. [Source: Logicserve Digital]
5. New Chrome Feature May Hurt Publisher Revenues
Google informally announced a new feature coming to Chrome. It will allow lazy-loading images and iframes with an HTML attribute, no JavaScript required. It will improve the user experience, which is good for publishers and site visitors. But there is also a potential negative impact to ad revenues. [Source: Search Engine Journal]
6. YouTube Continues to Explore New Ways to Take on TV
With digital video consumption rising, YouTube is trying out another way to further align with evolving trends, by adding in new “Choose Your Own Adventure” style content, while it’s also changing its pricing and options for its YouTube TV offering. [Source: Social Media Today]
7. Google’s new Currents app is its enterprise replacement for Google+
Now that Google+ is history, today, Google unveiled what will be offered to G Suite users in its place: Currents. The new app enables people to have meaningful discussions and interactions across your organization, helping keep everyone in the know and giving leaders the opportunity to connect with their employees. [Source: The Verge]
8. Google Search Console adds Discover report
Google announced it has added a new report to help publishers learn more about how searchers are finding their site through the Google Discover feature. [Source: Search Engine Land]
9. Facebook’s Implementing New Rules and Processes to Stop the Spread of Harmful Content
Facebook has announced a raft of new rule changes and tools which are designed to further limit the use of its platform for sharing misinformation and potentially harmful content. [Source: Social Media Today]
10. Google Cloud goes after commerce market with Cloud for Retail solutions
Google announced the launch of Google Cloud for Retail at Google Cloud Next, with a host of new solutions designed for the retailer vertical. The new solutions are aimed at helping retailers deliver personalized recommendations, unifying customer experiences across online and offline environments and more. [Source: MARTECH TODAY]
