Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns. Parallel tracking will soon be the standard method for handling third-party click measurement. It will be coming to video ads later this year. [Source: Marketing Land]
2. Twitter Announces Full Rollout of the Platform’s New Desktop Experience
Twitter has announced that it’s now rolling out the updated experience to all users. The new Twitter for desktop includes a range of updated features including direct messages all in one place, make twitter yours, more of what’s happening and more. [Source: Social Media Today]
3. Snapchat Testing Netflix-Like Homepage for Shows Featuring Stars, Influencers
Snapchat is testing a new feature to let users binge-watch original content on its app. The short original clips are integrated into the ‘Discover’ section of Snapchat, but the company is now planning to let users swipe over from the Discover page into a dedicated ‘Shows’ section. [Source: Gadgets 360]
4. Google closes Chrome Incognito Mode loophole to improve privacy
Google is beefing up Chrome’s Incognito Mode. The company confirmed that it is closing an API-related loophole that made it possible to detect when people were privately browsing in Chrome. [Source: Marketing Land]
5. Instagram will now warn users close to having their account banned
Instagram is strengthening its moderation policies today and adding a new alert that will warn people who violate rules when their account is close to being deleted. The alert will show users a history of the posts, comments, and stories that Instagram has had to remove from their account, as well as why they were removed. [Source: THE VERGE]
6. Heard from Google, the biggest trends impacting PPC are privacy and automation
Google is working on ways that they can continue to deliver relevant ads while using the least amount of user data. As privacy concerns mount, and search engines take it more seriously, advertisers will find it more challenging to bring their data about what drives their business into the engines. [Source: Search Engine Land]
7. Twitter launches the ‘Hide Replies’ feature, in hopes of civilizing conversations
Twitter is beginning its test of a change to its service with the launch of a new “Hide Replies” feature. The feature provides transparency because hidden replies are still available for viewing to anyone who wish to see them. Twitter’s goal with the feature is to encourage more civil conversation on its platform. [Source: Tech Crunch]
8. 5% of Google My Business Listing Views Result in a Customer Action
A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings. The study states that an average business is found over 1000 times per month and conversion rate is 5% for Google My Business listing. [Source: Search Engine Journal]
9. Twitter Announces New ‘LiveCut’ Video Editing and Publishing Tool, Which Will Replace SnappyTV
Twitter has announced the end of its SnappyTV live video editing tool, and the addition of LiveCut, it’s replacement option, which is fully integrated into Twitter’s Media Studio. [Source: Social Media Today]
10. Google may be testing shareable search results snippets
Google is testing the search results snippets with new search buttons, including the ability to share a search result snippet with everyone. If you’re in this Google test, the three icons will be noticeable, one to share, one to open the cache page and one to open the result in a new window. [Source: Search Engine Land]
