Weekend Digital Media Round-Up: Google Expands Gemini AI Across Its Product Suite, Global MarTech spend will surpass $215bn by 2027, Enhancing Google Ads Success Through Accurate Conversion Tracking & More…

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  • February 10, 2024,

1.Google Expands Gemini AI Across Its Product Suite

Google brings advanced AI system Gemini to consumer and enterprise products via new subscription and integration. [Source: Search Engine Journal]

2, Global MarTech Spend Will Surpass $215bn By 2027

Forrester’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. Source: [Marketing Tech News]

3. Enhancing Google Ads Success Through Accurate Conversion Tracking

Regularly reviewing and optimizing your conversion setup can be beneficial as it improves your return on investment (ROI) and increases the success of your campaign.  [Source: Digital Marketing News]

4. Brands Spent $930bn On Social Media Advertising Since 2017

With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one of the biggest revenue streams in the digital advertising industry. [Source: Marketing Tech News]

5. Threads Plans to Deprioritize Political Discussion Through New Recommendations Approach

Instagram chief Adam Mosseri has announced that both Instagram and Threads are ramping up their systems to avoid recommending political content, in order to limit topical exposure to users who’ve had enough of constant, divisive political debates. [Source: Social Media Today]

6. 63% Of Marketers Lack A Clear Plan For Cookieless Personalisation

Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. [Source: Marketing Tech News]

7. Weather Is The Original Influencer.

As brands look for new ways to deliver relevant, timely messaging in an ever-evolving landscape, building a weather strategy can be an effective way to make marketing campaigns more contextual, personalized and predictive. [Source: ADWEEK]

8. Deepmind’s Genem Uses LLMs To Generate Expressive Behaviors For Robots

In a new study, researchers at the University of Toronto, Google DeepMind and Hoku Labs propose a solution that uses the vast social context available in large language models (LLM) to create expressive behaviors for robots. [Source: Venture Beat]

9. Mastercard’s Gen AI Tool for Small Businesses Limits Bias

Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. [Source: ADWEEK]

10. WhatsApp Business Brings in Dentsu to Evolve Customer Relationships

Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp’s business-focused arm. [Source: ADWEEK]

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