1.Google leans further into AI-generated overviews for its search engine
Google has integrated its advanced AI model, Gemini 2.0, into its search engine to handle more complex queries, including computer coding and math. This enhancement aims to bolster Google’s position against competitors like ChatGPT and Perplexity by offering instant expertise. Additionally, Google is gradually rolling out an experimental “AI mode” that provides more conversational overviews, initially available to Google One AI Premium subscribers. [Source: APN News]
2. Why Branding and UX Must Work Together in 2025-A Digital Silk Perspective
Integrating branding and user experience (UX) is essential in 2025 to create cohesive digital interactions that resonate with consumers. This alignment enhances brand recognition, fosters customer trust, and drives sustained business growth. [Source: News File]
3. How Data-Driven Decision Making Enables Better Management
Data-driven decision-making enhances management by integrating reliable data into strategic planning, leading to more effective decisions and improved outcomes. Combining soft skills with data analytics fosters a culture of informed leadership, optimizing organizational performance. [Source: Simplilearn]
4. The Ethics Of AI In UX: Designing Transparent And Fair Experiences
Designing AI systems for user experiences requires addressing biases in training data and ensuring transparency to build user trust. UX designers can promote ethical AI by proactively mitigating biases, prioritizing explainability, embedding ethical guidelines in design, and engaging diverse user groups. [Source: Forbes]
5. How AI-Driven Foresight Helps Chief Customer Officers See Further and Faster
Chief customer officers can leverage AI to anticipate customer trends months in advance, enabling proactive strategies. However, it’s crucial to balance rapid insights with actionable context to effectively address emerging customer needs. [Source: CMS Wire]
6. Google Launches AI Mode for Search
Google has introduced ‘AI Mode’ in its search engine, powered by the Gemini 2.0 model, to provide more comprehensive, multi-part responses to complex queries. This feature is currently available to Google One AI Premium subscribers. [Source: AD Week]
At SXSW 2025, brands are focusing on AI-driven marketing activations, innovative creator collaborations, and showcasing cutting-edge technologies. These efforts aim to engage audiences and highlight the latest advancements in the industry. [Source: Ad Age]
8. AI avatars are not the future of marketing –they’re the present
AI avatars have seamlessly integrated into current marketing strategies, serving as virtual brand ambassadors and influencers. Their ability to engage consumers in personalized, interactive experiences is revolutionizing brand-consumer interactions. [Source: Brand Equity]
9. 3D advertising: why everything has changed for brands
3D advertising leverages ‘naked eye’ 3D image technology to create optical illusions, making subjects appear to project out of billboards and capturing viewers’ attention. Companies like BCN Visuals have pioneered this approach, collaborating with brands such as BMW and Disney to deliver immersive advertising experiences. [Source: The Drum]
10. Agentic AI is the New Web App, and Your AI Strategy Must Evolve
Agentic AI represents the next evolution in artificial intelligence, enabling autonomous agents to perform tasks without human intervention. To effectively integrate agentic AI into business strategies, organizations must adopt scalable, serverless architectures that support low-latency AI inference at the edge, ensuring data privacy and compliance through techniques like retrieval-augmented generation and vector stores. [Source: The New Stack]
