Weekend Digital Media Round-Up: Google Optimize Discontinued, India Introduces Endorsement Guidelines For Influencers As Its Social Media Market Gets Bigger, AI in marketing & More …

By LS Digital News Desk

  • January 28, 2023,

1.Google Optimize Discontinued: What Businesses Need To Know

Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date. [Source: Search Engine Journal]

2. India Introduces Endorsement Guidelines For Influencers As Its Social Media Market Gets Bigger

The Centre has released endorsement guidelines for celebrities and social media influencers that mandatory disclosure of monetary or material benefits of a product or a brand they are promoting through their social media platforms. [Source: Digital Information World]

3. AI in marketing: 7 areas where it shines and struggles

Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. [Source: MarTech]

4. Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. [Source: Social Media Today]

5. Microsoft invests in ChatGPT’s developer OpenAI

Microsoft and OpenAI announce the third phase of their long-term partnership to accelerate AI breakthroughs and to ensure these benefits are broadly shared with the world. [Source: Social Samosa]

6. Instagram Adds Dynamic Profile Photos Which Can be Flipped to Show Your Meta Avatar

Instagram turns to get on the avatar train, with a new feature that lets you add an alternative avatar profile photo, which users can then ‘flip’ in-stream. [Source: Social Media Today]

7. LinkedIn’s New Feature Can Help You Find Must-Read Newsletters

LinkedIn is introducing a new feature that will allow users to see the newsletters that other users are subscribed to.The new feature aims to help users discover new content and stay up-to-date with industry trends. [Source: Search Engine Journal]

8. Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations

Meta’s looking to provide more help for businesses that are seeking to ensure their intellectual copyright is not being exploited within its apps, with the launch of a new, dedicated Rights Manager mini-site. [Source: Social Media Today]

9. Google Meet Announces New Improvements For Users When Sharing Files

Google announced useful interoperability features for its Meet and Zoom clients. They highlighted how the goal was to better the user experience across the entire platform. [Source: Digital Information World]

10. Chrome for Android now lets you lock your incognito session

Chrome is rolling out an update for Android users that lets them lock their incognito sessions with a password code or biometric info when they exit the app.  [Source: TechCrunch]

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