Weekend Digital Media Round-up: Google Search Console’s new features, YouTube’s updated ‘strikes system’, Adobe Target’s new updates and more…

By Logicserve News Desk

  • February 22, 2019,
  1. New Features Possibly Coming to Google Search Console

A number of new features are likely on the way to Google Search Console, according to code discovered in the interface. These include Page speed report, AMP articles, Google Discover performance, Child-direct content report and many more. [Source: Search Engine Journal]

  1. YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. [Source: Marketing Land]

  1. Adobe Target testing tool gets improved personalization capabilities, reports

Adobe Target is getting a number of new updates. The company announced that the platform now includes an AI-powered “weighted relevance” algorithm for improved personalized recommendations, enhanced reporting tools and a new version of its “Personalization Maturity Model” solution. [Source: MARTECH TODAY]

  1. Facebook’s Experimenting with Third-party Ad Display Integrations to Watch

Facebook is pilot testing delivering ads on Watch using third-party technologies already used by digital media publishers. [Source: Logicserve Digital]

  1. Google Opens Up .Dev Domain Name Registry to Everyone

For the first time, Google is letting anyone register a domain using its .dev extension. Google has owned the .dev generic top-level domain name (gTLD) since 2015. When Google acquired the .dev gTLD it was intended to be private and reserved for Google’s use only. [Source: Search Engine Journal]

  1. Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

Bing Ads announced that it will now include shopping campaigns in its search terms reporting grid. Bing has offered product-focused Shopping campaign ads since 2015. [Source: Search Engine Land]

  1. Using Excel’s Facebook Ads Manager to Transform Your Ad Reporting

With the Facebook Ads Manager add-in on Excel, you can create a single report showing the performance of your ads, ad sets and campaigns. You can dig further and breakdown by demographics, and actions taken on the ads. [Source: Social Media Today]

  1. Coveted featured snippet space is more exclusive than you think, study shows

A new and very interesting study from RankRanger shows that when a site gains a featured snippet, you can rest assured that, on average, you will only share that featured snippet with one other competitor. [Source: Search Engine Land]

  1. Advertisers can now view Google mobile speed scores for more landing pages

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed score update enables the tool to generate a score on the advertising console without as many ad clicks having occurred as were previously required. [Source: Search Engine Land]

  1. Google Search Console sending alerts for big ranking, traffic drops

Google is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search results compared to previous weeks data. [Source: Search Engine Land]

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