1. All advertisers can now buy Google’s 15-second non-skippable video ads
Google announced that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. [Source: Marketing Land]
2. Facebook’s Adding New Ways for Advertisers to Control Where Their Ads Appear
As Facebook looks to expand its video advertising business, it’s also working on new tools which will enable advertisers to control where their ads appear. [Source: Social Media Today]
3. LinkedIn’s new targeting tool tailor’s campaigns to match users’ interests
LinkedIn is launching a new marketing solution in Campaign Manager called Interest Targeting, which aims to help marketers reach members with relevant ads that match their interests based on the content they share and engage. [Source: Marketing Dive]
4. Single and Exclusive Search Advertising Platform for Bing and Yahoo Ads
Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform. [Source: Logicserve Digital]
5. Google is Creating Featured Snippets from PDF Content
Google has been spotted pulling content from PDFs to create featured snippets. The most important takeaway for SEOs is that PDFs can now receive featured snippet placement, also referred to as “position zero.” [Source: Search Engine Journal]
6. Google offers improved GMB sign-up flow for service-area businesses
Enterprising SEOs have used and recommended a wide range of tactics to rank in areas SAB serve without a storefront. Fortunately, Google has been focused on improving the process and options for SABs. [Source: Search Engine Land]
7. Facebook’s Working on a New Feature to Appeal to Younger Users
Facebook has tried to win back the youth – they’ve released Snapchat clones, group video chat apps, even, more recently, a challenger for rising short video app TikTok. [Source: Social Media Today]
8. Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners. Both are launching new Facebook safety brand tools. [Source: Martech Today]
9. Google Chrome API changes may disable most ad blockers
Google believes these changes are needed to speed up page load times and make the browser more secure because extensions can both slow down pages and be malicious. [Source: Martech Today]
10. Google Ads to Manage Users’ Campaigns Unless They Opt Out
Google Ads is sending emails to select users notifying them of a major change that will be implemented unless they opt-out. [Source: Search Engine Journal]
