Weekend Digital Media Round-Up: Google’s 15-second non-skippable ads, Facebook’s new tools to control ads, LinkedIn’s new targeting tool and more…

By Logicserve News Desk

  • January 25, 2019,
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

1. All advertisers can now buy Google’s 15-second non-skippable video ads

Google announced that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. [Source: Marketing Land]

2. Facebook’s Adding New Ways for Advertisers to Control Where Their Ads Appear

As Facebook looks to expand its video advertising business, it’s also working on new tools which will enable advertisers to control where their ads appear. [Source: Social Media Today]

3. LinkedIn’s new targeting tool tailor’s campaigns to match users’ interests

LinkedIn is launching a new marketing solution in Campaign Manager called Interest Targeting, which aims to help marketers reach members with relevant ads that match their interests based on the content they share and engage. [Source: Marketing Dive]

4. Single and Exclusive Search Advertising Platform for Bing and Yahoo Ads

Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform. [Source: Logicserve Digital]

5. Google is Creating Featured Snippets from PDF Content

Google has been spotted pulling content from PDFs to create featured snippets. The most important takeaway for SEOs is that PDFs can now receive featured snippet placement, also referred to as “position zero.” [Source: Search Engine Journal]

6. Google offers improved GMB sign-up flow for service-area businesses

Enterprising SEOs have used and recommended a wide range of tactics to rank in areas SAB serve without a storefront. Fortunately, Google has been focused on improving the process and options for SABs. [Source: Search Engine Land]

7. Facebook’s Working on a New Feature to Appeal to Younger Users

Facebook has tried to win back the youth – they’ve released Snapchat clones, group video chat apps, even, more recently, a challenger for rising short video app TikTok. [Source: Social Media Today]

8. Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners. Both are launching new Facebook safety brand tools. [Source: Martech Today]

9. Google Chrome API changes may disable most ad blockers

Google believes these changes are needed to speed up page load times and make the browser more secure because extensions can both slow down pages and be malicious. [Source: Martech Today]

10. Google Ads to Manage Users’ Campaigns Unless They Opt Out

 Google Ads is sending emails to select users notifying them of a major change that will be implemented unless they opt-out. [Source: Search Engine Journal]

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