Weekend Digital Media Round-Up: Google’s Ads Editor 2.1, Pinterest’s New Shopping Tools, Microsoft’s Auto-Updates For Shopping Campaigns & More…

By Logicserve News Desk

  • July 8, 2022,

1. Google releases Ads Editor version 2.1 with 13 new features

Google released Ads Editor version 2.1. The update comes with 13 new features including table header recommendations, primary display status, final URL expansion, etc. [Source: Search Engine Land]

2. Pinterest Adds New Product Display Options, Updated Shopping API

Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for merchants. [Source: Social Media Today]

3. Microsoft launches auto-updates for shopping campaigns

Microsoft will enable automatic updates for shopping campaigns beginning July 10. The new shopping features could be attractive to advertisers looking to expand their reach. [Source: Search Engine Land]

4. Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks. Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more. [Source: Search Engine Journal]

5. YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out some new tweaks and changes to help creators maximize their performance in the app, including updated Shorts analytics, new comparative audience tools in your performance stats, and updated resources for songwriters and musicians. [Source: Social Media Today]

6. Google Merchant Center auto-tagging now supported on all shopping experiences

Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. [Source: Search Engine Land]

7. Meta Outlines Advances in Language Translation, a Crucial Consideration in Furthering Metaverse Connection

Meta’s looking to advance its language translation tools with the launch of a new ‘No Language Left Behind’ AI model, which can translate 200 different languages, while it’s also open sourcing its translation data to further improve its systems, and democratize technological access. [Source: Social Media Today]

8. Google Search Console Insights For GA4 Properties Now Available

In an update, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. [Source: Search Engine Journal]

9. Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile. [Source: Social Media Today]

10. Microsoft launches Merchant Promotions Coupons

Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. [Source: Search Engine Land]

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