Weekend Digital Media Round-up: Google’s Cloud AutoML, WhatsApp officially launches profiles for businesses, Facebook’s Watch Party and more..

By Logicserve News Desk

  • January 19, 2018,
logicserve digital logicnews @LogicserveDigi


  1. Google to make artificial intelligence accessible to every business

Google on Wednesday unveiled ‘Cloud AutoML‘’, which is aimed at helping businesses go beyond limitations of machine-learning expertise and start building their own high-quality custom models using advanced techniques provided by the Internet giant. [Source: The Hindu]

  1. Facebook’s Testing a New Communal Video Viewing Option for Groups

Facebook’s new ‘Watch Party’ option enables Group admins to share public video clips with their members, and for those viewers to then comment and discuss the content in real-time. [Source: Social Media Today]

  1. Snapchat Is Making App Install Ads More Targeted With Deep Links

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. [Source: Adweek]

  1. The Google Speed Update: Page speed will become a ranking factor in mobile search

Google announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says. [Source: Search Engine Land]

  1. Google My Business Now Allows You To Post Videos

Google has been testing a video upload feature to be added to My Business to enhance it and allow business owners to showcase their products better. Google My Business team finally made that feature available to business owners, and it can be accessed through their My Business dashboard. [Source: Logicserve Digital]

  1. WhatsApp officially launches app, profiles for businesses

Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service officially rolled out business-specific profiles and a mobile app for marketers to manage their WhatsApp accounts. [Source: Marketing Land]

  1. Internet Of Things And Blockchain – The Intersection Of Success

The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network. [Source: Logicserve Digital]

  1. Google’s tighter ad rules for YouTube ‘don’t go far enough’

Google is making big changes to the ad rules on YouTube as it looks to clean up the site amid ongoing issues for marketers around brand safety. The update means YouTube will impose stricter criteria on the types of videos that can generate ad revenue and introduce a new review process for ‘Google Preferred’, its premium content. [Source: Marketing Week]

  1. LinkedIn’s Putting Renewed Focus on Groups, with New Tools and Options

LinkedIn is putting an increased emphasis on groups. It will be adding some new Group features including new navigation & notification options, videos. [Source: Social Media Today]

  1. Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Adobe Labs new technology can track live foot traffic in a store and break down shoppers into a variety of data segments (through Adobe Analytics) like people who spend a lot of money, the type of products they buy (organic, gourmet, sweet tooth) and more. [Source: Adweek]

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