Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. [Source: MARTECH TODAY]
Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Facebook latest feature for app advertisers is designed to boost retention among new users. [Source: Marketing Land]
YouTube has this week announced that ‘TV screens’ has been added as a device type in YouTube ad targeting, meaning that advertisers can now specifically target users consuming YouTube content on their home TV sets. [Source: Social Media Today]
Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here’s how the ads being displayed on this platform have undergone substantial changes to give it a fresh look. [Source: Logicserve Digital]
Facebook’s rolling out some new updates to its Branded Content tags in an effort to provide more transparency on brand/creator partnerships. [Source: Social Media Today]
Google My Business Insights, the analytics within the local dashboard, now let’s you filter your analytics to show how many people find your business in Google local and maps through branded searches [Source: Search Engine Land]
Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added dynamic pricing and stock information to Product Pins and launched two new shopping recommendation sections. [Source: Marketing Land]
The fact alone that Google will start charging in Europe for what one could fairly call “parts of” Android is in itself huge news. The change, announced Tuesday as a result of a European Commission lawsuit, is a major shift in Google’s business model and has the potential to loosen the company’s grip on the search and browser market. It is a big deal. [Source: The Verge]
Facebook has announced a new set of restrictions, and increased penalties, for brands that publish ‘low quality’ ads on its platform. [Source: Social Media Today]
Google has released a new version of its Shopping Insights tool, which is designed to help advertisers uncover information about popular brands and products. [Source: Search Engine Journal]
