Google confirmed that it released a “broad core algorithm update” this week. This was after the search community noticed shifts in rankings and traffic one morning. Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google. [Source: Search Engine Land]
Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference. The announcements prioritize long-term value over sheer download volume, putting it on a more equal footing with competitors. [Source: Marketing Land]
YouTube will now enable users to view vertical videos on the web, as well as within the mobile app. The update – while it won’t be welcomed by all – caters to the increasing demand for vertical video. That demand has been stoked by rising Stories usage across various social media platforms. [Source: Social Media Today]
In an attempt to generate more revenue than it already is, Snapchat turns its focus towards platform influencers. Snap inc. has launched a new program. This program is called Snapchat Storytellers and is an attempt to connect brands to Snapchat influencers, which leads to productive and brand-oriented content creation. [Source: Logicserve Digital]
Google is simplifying targeting and exclusion controls for Google Display Network ads on mobile devices in order to make it easier to reach the growing base of mobile users. [Source: Search Engine Land]
WhatsApp has announced some new business tools as the app slowly moves towards monetization – and creating another new revenue stream for parent company Facebook. [Source: Social Media Today]
Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. [Source: MARTECH TODAY]
LinkedIn is adding machine learning technology from parent company Microsoft in order to help improve the quality of feeds by detecting and removing more inappropriate content. [Source: Social Media Today]
Google has announced it is launching reporting and analytics for Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names. You can add Google Posts within your local Google My Business account by claiming your listing and clicking on the Posts section. [Source: Search Engine Land]
- Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. [Source: Marketing Land]
