Weekend Digital Media Round-up: Google’s Mobile-First Indexing, AdWords’ New Keyword Planner, Instagram’s ‘New Posts’and more..

1. Google begins rolling out mobile-first indexing to more sites

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. [Source: Search Engine Land]

2. Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Facebook said on Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. [Source: Marketing Land]

3. Twitter Announces New Additions to Twitter Partner Program, Boosting Content Options

Twitter has announced that six new providers have been added to their official partner program, which helps to connect marketing teams with platform expertize in order to boost performance. The focus of the new additions is video, with three of the providers specifically dedicated to video content. [Source: Social Media Today]

4. Google AdWords Releases New Keyword Planner Tool

Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience. Keyword Planner has been simplified, but at the same time offers new features to help advertisers glean more data from their search campaigns. [Source: Search Engine Journal]

5. Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. [Source: Search Engine Land]

6. Google Maps adds 39 new languages supporting over 1B people

Google has announced that it has added an additional 39 languages to the Google Maps software, enabling an additional estimated 1.25 billion people worldwide to use the app in their native languages. [Source: Search Engine Land]

7. Facebook moves to make privacy policies more transparent

Facebook will stop providing information from data brokers to advertisers as part of new privacy changes aimed at addressing a scandal that has wiped billions of dollars off its stock market valuation. [Source: Financial Times]

8. Google Lets Businesses Post Offers to Organic Search Results

Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. [Source: Search Engine Journal]

9. All You Need To Know About Instagram‘s ‘New Posts’ Button

A typical social media feed automatically updates new posts and pushes down the older ones below. The same was the case with Instagram. However, the brains behind the hugely popular social media platform are now testing a new update method for newsfeed. In order to put more power in the hands of the user, they are planning to add a ‘New Posts’ button to the user’s feeds. [Source: Logicserve Digital]

10. Google adds air quality data in search results

Google now will show air quality and pollution data in the search results. If you search for air quality, air pollution and/or qualifiers with city qualifiers, such as air quality in nyc, Google will show a rating of the air quality in that city. [Source: Search Engine Land]