Weekend Digital Media Round-up: Google’s Mobile Web Voice Search, LinkedIn’s ‘Lookalike Audiences’, Quora’s Search-Like Keyword Targeting and More…

By Logicserve News Desk

  • February 1, 2019,
Weekend Digital Media Round-up: Google’s Mobile Web Voice Search, LinkedIn’s ‘Lookalike Audiences’, Quora’s Search-Like Keyword Targeting and More...
  1. Google Adds Voice Input and Spoken Results to Mobile Web Search

Google has initiated an interesting move that users could already do voice search on the mobile web, with the Android keyboard microphone. [Source: Search Engine Land]

  1. LinkedIn is Working on a New ‘Lookalike Audiences’ Feature

According to a recent report from Digiday, LinkedIn is working on a “lookalike audiences” feature “which would help advertisers target users who may be potential customers because they’re similar to the company’s existing customers.” [Source: WeRSM]

  1. Quora Adds Search-Like Keyword Targeting, Auction Insights for Advertisers

To help advertisers better understand how they’re performing against others in the ad auctions, Quora introduced three new metrics on Thursday. [Source: Search Engine Land]

  1. Instagram Denies Rumors Claiming That Posts Reach Only 7% of Followers

Instagram users, especially business account holders, have been complaining of late that Instagram has made some tweaks to its algorithm, that limit post visibility. Instagram in a series of tweets from its official Twitter handle clarified the issue. [Source: Logicserve Digital]

  1. Google’s Best Practices For Improving Your Google Ads Optimization Score

Users can manage their Google Ads account more efficiently by prioritizing which actions have the highest potential improve optimization score. Google Ads makes this easy by recommending the most impactful optimizations for an account. [Source: Search Engine Journal]

  1. LinkedIn Launches Water Cooler Report to Highlight the Most Popular Posts

With LinkedIn currently seeing ‘record high levels’ of engagement, the professional social network has this week launched a new initiative to help marketers maximize their content performance, by highlighting the most popular, most engaging LinkedIn Publisher posts each month. [Source: Social Media Today]

  1. Facebook To Allow Communication Between Messenger, Instagram and WhatsApp

Facebook is reportedly working on a solution for users on Messenger, Instagram, and WhatsApp to message each other between platforms. Each service would still exist is a standalone app, so users will not be forced to download another new app. [Source: Search Engine Journal]

  1. Google Search Console to Alert Users About Site Hacks and Malware

Google added a ‘Security Issues’ tab in Search Console that will report on harmful activities like site hacks and malware. Within this tab, Search Console will notify webmasters about anything on their site that prompts Google Chrome to display a warning to visitors. [Source: Search Engine Journal]

  1. Marketers are Shifting Advertising Budgets to LinkedIn

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. [Source: Search Engine Journal]

  1. Google Search Ads Can Show on YouTube Search Results Too

Google is incorporating YouTube into its Search Partners network. When Search text ad campaigns are opted-into Search Partners, your text ads may appear on YouTube search results pages. [Source: Search Engine Land]

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