Weekend Digital Media Round-up: Google’s New App Usage Insights, Adobe Experience Manager’s New Features, LinkedIn’s Live Video Service and More…

By Logicserve News Desk

  • February 15, 2019,
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
  1. Google Announces New App Usage Insights as In-App Spending Continues to Rise

Google has announced a set of new additions for its app analytics solution Firebase, which will help businesses get a more in-depth understanding of how people are using their apps. [Source: Social Media Today]

  1. Adobe Experience Manager adds features to help marketers manage assets, optimize video

Adobe announced on Wednesday a number of new updates to Adobe Experience Manager aimed at helping marketers manage content assets and video marketing efforts. [Source: MARTECH TODAY]

  1. Microsoft helps LinkedIn launch its first live video streaming service

The social network is launching a new LinkedIn Live service to its 600 million users, allowing people to live stream video content. [Source: THE VERGE]

  1. Facebook Finally Rolls out the Most Awaited ‘Unsend’ Option on Messenger

Facebook is now rolling out this feature for all. This latest feature will provide Messenger users with an option to retract messages sent wrongly within a 10-minute window of sending it. [Source: Logicserve Digital]

  1. Facebook expands the fact-checking network in India, adds 5 more partners to spot fake news

Apart from reviewing articles, the US-based company has also equipped checkers with tools to review photos and videos to “help identify and take action against more types of misinformation”. [Source: The Economic Times]

  1. LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

After completely overhauling the platform last year, LinkedIn is making it possible for users to share the Custom Lists they create between team members. [Source: MARTECH TODAY]

  1. Instagram’s Bringing Direct Messages to Desktop

Instagram is now testing the capability for users to access their direct messages from the web version of its app. The update would provide more ways for users to engage with Direct messages, expanding the function’s usage beyond the app alone. [Source: Social Media Today]

  1. Google Ads bringing click share to Search campaign competitive metrics

To help advertisers get a fuller sense of how their text ads are performing, Google is bringing the click share metric to Search campaigns. [Source: Search Engine Land]

  1. Google tests ads in Assistant results

Google appears to be testing the delivery of ads in Google Assistant results. With the Assistant now on a billion devices, the move was inevitable. [Source: Search Engine Land]

  1. Google is letting some users test its AR navigation feature for Google Maps

Google shows off a new augmented reality feature for Google Maps, which would provide people with directions from your phone’s camera in real-time. [Source: THE VERGE]

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