Weekend Digital Media Round-Up: Google’s New Custom Bidding, Twitter’s New Ad Update, YouTube’s New Podcast Section & More…

By LS Digital News Desk

  • August 26, 2022,

1.Google Display & Video 360 Launches New Custom Bidding Options

Google is launching two new custom bidding functionalities for advertisers utilizing Display & Video 360. [Source: Search Engine Journal]

2. Twitter Has Launched New and Improved Pixel, Conversion API, and App Purchase Optimizations Twitter

Twitter has launched three new updates and improvements enable more privacy, better measurement, and additional web functionality. [Source: Search Engine Land]

3. YouTube Adds New Podcasts Section

YouTube enhances its status as a popular destination for discovering and listening to podcasts. [Source: Search Engine Journal]

4. Google Ads Launches Tool For Upgrading To Performance Max

Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. [Source: Search Engine Journal]

5. Google Search Console Update: More Data In Core Web Vitals Reports

Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. [Source: Search Engine Journal]

6. YouTube’s Developing an Updated Shorts Player for Connected TVs, Along with Multi-Screen CTV Viewing

YouTube is looking to integrate Shorts into its expanded viewing options, with a dedicated Shorts player soon to be integrated into YouTube’s smart TV app. [Source: Social Media Today]

7. Twitter Rolls Out Podcasts in the Spaces Tab, Expanding its Audio Content Focus

Twitter has launched its new integrated podcasts display in the Spaces tab, which will now be renamed its ‘Audio’ tab instead. [Source: Social Media Today]

8. Google has added three new content guidelines for Education Q&A structured data

Google has provided with new guidelines around how to stay eligible to earn and maintain visibility in the education Q&A rich results. [Source: Search Engine Land]

9. Meta’s Adding a New Customer Support Division to Handle User Queries

Meta is building a new customer-service division, which will provide direct advice and assistance in order to help Facebook and Instagram users resolve account issues and concerns more quickly. [Source: Social Media Today]

10. Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns

Google has announced that all Display & Video 360 users will now be able to expand their campaigns to digital out-of-home ads. [Source: Social Media Today]

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